Effective Managing and Coaching Business Behaviors by Mr. Gary Tilkin

September 2nd, 2010

Effectively Managing and Coaching

Business Behaviors

By Gary Tilkin, CEO

Gary Tilkin Consultants, Inc.

Author, Performance Improvement Consultant, and Facilitator

 

We as managers, coaches, developers and architects of our organizations seem to have a re-occurring issue with the excessive use of ANGER.  Ok, not the best way to start a management article, but I do have your attention now, don’t I?  If we were to be completely honest with ourselves, we would admit that there were times in our management career where we simply lost it with either an associate or our team.  This resulted with either saying some things that was uncalled for or doing something where the punishment did not meet the crime.  A dealer associate of mine put it well when he said;

“If I ever get really angry as the dealer principle it is a real issue. The reason is when I say, ‘Off with their heads’, there is no way to recover!”

Therefore, today we will learn about management and emotions as our developmental topic.

·         First, psychologists state that, “when you are emotional or angry, you cannot be logical or strategic”. When you are dealing with your associates you attempt to “get them to act and react properly”. Proper would refer to their Business Behavior and should never focus on them personally.

·         Second, if every time an associate does not follow-through or achieve an objective/task, you thought they were either doing it to make you mad and or they are lazy; you are dead wrong. They are just reverting back to what they know best and have done so often in the past. It is mostly habit and rarely personal. 

·         Third, when you get emotional or angry, do not meet with your associates. If it happens, pause the meeting until you can get back to being strategic and logical.

·         Forth, our job is to assist the associate in doing a better job with the future “Business Behaviors” voluntarily. So the next time the situation should come up, the associate will naturally do the right thing.

Understanding Key Descriptors of Correcting Ineffective Business Behaviors

·         Free Will: We start with the concept of “Free Will”. We all have it and use it in every decision we make, regardless of size or importance of that decision. No one, and I mean no one, controls our “Free Will” except us.

·         Process Available Information: For a brief instant when a “Free Will” decision presents itself, we as human beings process internally all the information, experiences and input we have on the subject. In other words, our past experiences drive our future decisions.

·         Path: Now we choice what to do or to not do anything. This choice is selecting a “Path” that was directly influenced by the “Process of Available Information” stimulated by the control we have in making our own “Free Will” decisions. As we go down this initial “Path”, many more decisions are made that affect our outcome, results, and/or “End Game”.

·         Consequences:  With any “Path” that one takes there are “Consequences” that fall into three categories. They are:

1.       Positive

2.       Negative and

3.       Neutral. 

As so many of you already know from the many training sessions we have done together, the majority of consequences I have had were placed on me by my past managers. Most of them were negative in nature. Today, we look at this concept simply as the result of the “Path” we have selected for ourselves.  If we take the right “Path” we get better “End Game” results which relate directly to our final “Consequences”.

The How-To’s of Correcting Ineffective Business Behaviors

Since we, as managers and coaches, are not in control of our associates “Free Will” choices, we need to focus our attention on the area of when associates “Process Available Information”.  We do this by using a technique called “Memory Trace”. Simply stated, we give the associate a memory (Positive or Negative) that immediately comes to their minds when they are in a specific situation, particularly where they have made incorrect “Business Behavior “ decisions in the past. So before the initial “Path” is selected, they remember the “Consequences” of their past action and then choose the new specific “Path” .

Example of A Memory Trace

An example of a positive “Memory Trace” happened to me with a GREAT coach and mentor, Mr. Dick Chitty. He was one of the most respected high ranking Toyota Motor Sales, U.S.A. executives prior to his retirement. Mr. Chitty would watch me facilitate an event from the “Eye-In-The-Sky” camera at the University of Toyota and Lexus College main presentation room. When the break would come, he would visit with me and say;

“Gary, I simply love it when you repeat the participants question prior to processing it. Can you teach all the other 45 facilitators to do the same thing?  You are a real pro.”

Well, guess what I thought about every time a participant asked me a question from then on. Mr. Chitty repeated this brief coaching session with me often and now the “Business Behavior” is second nature. The key for Mr. Chitty and each of us is to address the “Business Behavior” quickly and frequently in order build the second nature future habit. What a GREAT influence he was to me and others.

Assignment for Each of You

So your assignment is to “Professionally Model” Mr. Chitty’s approach. Look for opportunities to have those “Coachable Moments” with your associates. Make it your quest to influence them with “Memory Traces” so they can “Processing Available Information” better in the future, leading to a strategic better initial “Path” selection.  My only advice to all of you is when having a direct and difficult conversation with your associate, attempt to correct poor “Business Behaviors” by,

1.       Never Make It Personal

2.       Never Have The Conversation When You Are Angry

3.       Focus On Your Disappointment Of Their “Business Behavior”

4.       Leave the Conversation With A Mutual Acceptable Future “PATH”

Until our next time together, remember always to be a “Professional for Life”.

If You Have a Copy of Gary Tilkin’s “Electronic Playbook”,

All Materials Provided Are Supported In

The “Culture” Section Of The Main Matrix.

Luckiest Man in the World—“Pay It Forward”–From Gary Tilkin

July 25th, 2010

My Thoughts Exactly—July 2010—From Gary Tilkin

Luckiest Man in the World—“Pay

It Forward”

For those of you that know me, I mean really know me, you know when I write an emotional note or “My Thoughts Exactly” it is because of several things. First, something touched me deeply emotionally; I again realize how truly blessed I am; I am smoking a GREAT cigar and YES I am having A (single one)  Stoli’s Raz on the rocks. Tonight my wife Tami came home for her one-hour dinner break from work and I had a moment of total clarity, something very rare for me. My realization, “I am the luckiest man in the World”.

 

You may or may not be able to relate to this blog entry, however selfishly, I am writing for ME this time not for those who read it. If it does touch a memory or cord with you, that would make me feel really good and love to hear your comments. As a child I, I had some humble beginnings.  My mom a single parent and really committed her life to her two children.  We did not have much but surprisingly never knew it.  A credit to a “great woman”.  There were hints we did not have much, like not having a dining room set until I was fourteen and the front seat of her car needed a blanket so the spring that stuck up and not cut your leg. Things my kids will never should never have to know or experience. Our thought at the time; at least we had a place to sleep, good food to eat and a car to drive. Seem to mean something then.

As the years went on, it was clear my friends had much more materially and could do more socially then either my sister Shelly or I could. Did it make us sad not to be able to go to a movie because we did not have the five dollars it took to go, YES. Did it make a permanent emotional scared for life, NO.  It gave purpose and a memory trace to our lives and a very realistic view of what it took to survive and prosper.  Both my sister and I learned to leverage that emotion. So when we did not want to go to work because we were tired or sick, when we did not want to leave our families on Sunday to be on the road all week. All we had to do was remember what it was like to do without. Now that is the reality of life.

 

As an adult, father and husband I assure you all, life is much, much different now. I have more then I have ever expected, anticipated or deserve. The reason, my upbringing; my intense emotional need to never be without again and YOU ALL who read this blog.  Without you seeing something in what I provide and engagement me as a business partner, my dreams could never have come true. Now I completely understand that you gain benefit from our association but, still I am honored by your choice of you choosing working with me. Thank you and never hesitate to let me know how I can serve you better on any level.

Now, if you ever get frustrated about some of your associates not motivated to better themselves, improve their outcomes or simple motivate themselves to go to the next level, remember this simple thought. Not everyone has had the same life experiences that you have had. Find what make them tick and leverage it to assist them to better their lives.  Simply stated and to be a little corny, “Pay It Forward”.  Years from now when they remember you, they will search you out and let you know just how much you changed their lives for the better. Today them might dislike you for driving them or being honest with them. In the future they will look back and respect as well as admire you selfless actions.

 

When it all comes down to it, a good friend told me, “life is all about the legacy you leave behind”. Did you share your wisdom, did you share your experience did you share you goodness and did you mean it when you did it. It is not, did you give them money when they screwed up or mishandled things, did you teach them how to be self sufficient so they could grow personally and professionally.  You can give a man a fish dinner to handle his hunger OR teach him how to fish so he will never be hungry again”.

 

That is it this month. Not a five page blog, not a lesson on how to sell better or manage more effectively. Just a simple thought, let’s all commit to just remember our past and “Pay it Forward” to strangers, friends, family members and or associates. Teach them how to live their lives better and how to be blessed with the joy of knowing they have a good CORE. Live your life around what you have done today to really care about someone else.

 

This relatively short message is dedicated to my wife of 30 years, Tami; my nineteen year old daughter, Alyssa and my twenty three year old son, Alexander. You all inspire me to be a better person and I am humbled by your love. Have a great month and remember, always aspire to be a Professional For Life.

 

You Friend, Associate, Business Partner, Buddy, Father and Husband.

My Thoughts Exactly-June 2010-We Need Sales Training! NOT!!!!!!

June 1st, 2010
CEO and Founder of Gary Tilkin Consultants, Inc.

CEO and Founder of Gary Tilkin Consultants, Inc.

We Need Sales Training! 

NOT!!!!!!!

My Thoughts Exactly—June 2010

By Gary Tilkin,

CEO and Founder of Gary Tilkin Consultants, Inc.

Author of the “Professional for Life™ Sales and Management Development Series”

Introduction:

Every month I have five or more retail associates, business owners and retail dealerships say to me; “Gary, we need Sales Training.” Since this is one of many ways I produces sales and therefore gross profit for my “Performance Improvement” company, I listen intently.  My mind and logic wants me to respond enthusiastically; “Of course you need Sales Training and my organization is just the solution for you.J My heart and conscience tells me to educate these individuals on the reality of their complex request. Simply stated, “Yes, you need Sales Training, but it is NOT the first step, EVER.” 

However, if I tell “the whole truth and nothing but the truth”, I am providing good information for the customer; but, I may lose the opportunity of doing any work for them. If I don’t educate them completely upfront, I only have the client for 6-8 months and frustration sets in for me as well as them. If it is not going to create improved business outcomes, WHY WASTE THE TIME, EFFORT AND MONEY?!!! This article address some issues to consider before you conclude that sales training is the ONLY answer.

All “Process and Procedures” Should Be In Writing:

If your current training/development program is not in writing, hiring a sales trainer will simply create contradictions of how your management team wants to deal with each retail opportunity. It also creates a very difficult environment for hiring new sales associates with no past retail experience. Why you might ask? Because there is no consistent way to educate and develop new (and existing) associates.

Most dealerships have management teams that came from different organizations and a melting pot of cultures. Each manager has their own RIGHT AND ONLY way and terminology for how they want a sales consultant to process a given transaction. Even at McDonalds™, the organization has a written “Process and Procedures” written manual for things as mundane as how to flip a burger. They sell $1.00 burgers and we sell $30,000.00 vehicles. The result of developing a firm foundation  in writing is a consistent and repeatable approach that creates a consistent and repeatable product.  (A Big Mac may not be a very good burger, but each one is not very good in exactly the same way.)

ACTION NEEDED: Make sure your training is in writing and that it includes ProTrack™ (Scripts) on how to respond to client wants, needs and motives throughout the sales process. Highlight commonly occurring client concerns and “Practice, Drill and Rehearse” the  ProTrack™ so the staff is more confident when these situations should arise in the future.

I Am the Manager, Do As I Say, Not As I Do:

Why train sales consultants if the managers have not internalized the materials being trained first? Logic tells us that if the managers are not committed to following the exact process, procedure and intent of the training program, all you will receive is a motivational talk from a very expensive facilitator. No lasting improvements result, and therefore training is a complete waste of time and resources. So, take the time and make the investment to train your managers first. Some hints, if you are serious. If you are the dealer or general manager, learn with your team. This lets them know you are serious about the commitment to create, improve, and participate in this developmental process. Constantly remind your entire staff that you insist on a consistent as well as repeatable sales process.  It’s really not dissimilar to a Head Coach of a football team.

The real issue is lack of commitment to internalize the sales training and structure as part of your dealership’s culture.  The words used, the approaches outlined, and the skills trained need to be “Practiced, Drilled and Rehearsed” by the sales and management team daily, with the goal of internalization.  It would be a darn shame if only the sales consultants were asked to learn and execute the approach. Ask yourself, how long would that last?

ACTION NEEDED: Train the management team first including , and especially the General Manager and Dealer.  The training should start with how to manage any new “Process and Procedure”.  This should be followed by not just learning, but internalizing the sales process program completely. The management training should include role-play and testing. We are not fooling around here, our future results depend on commitment and internalization.  Remember, this key focus:

“A manager’s job is to get their associates to act and react properly (Proper Business Behavior), therefore the manager must be crystal clear on what ‘proper’ looks like.”

Stay True To Your Organizational Culture OR Change It:

While the management development is going on, the management team needs to let the facilitator know what aspects of the sales process development program are unacceptable for your associates. Eliminate those skills, techniques and philosophies from your final written training manual. The worst mistake I have ever seen is an organization that hires a training company to develop their sales consultants and the manager(s) does not attend the training.  This happens a lot with Manufacture Based Training.  The sales consultant comes back from the class and begins to use the technique learned.  The management team asks the sales consultant what they are doing. They respond what they learned in class. The management response is “we don’t do that here”. The training program is now completely ineffective, and therefore a waste of time, effort and money. 

ACTION NEEDED: If there are words, phrases, tags and approaches you want in your training, insist the Facilitator stay true to those cultural items.  If you have a vision or mission statement, it should be emphasized with every training class. The actual and finalized training manual should have your logo, not the trainer’s company logo, so the message sent is clear that the concepts and skills taught are the way your organization does business.

Train Veterans Before New Hires:

First select a performance improvement company that can handle your veteran sales consultants professionally. These associates are often overly confident in their past methods and believe no one can develop them because they know so much (I include management team members in this fraternity). They tend to feel like they should be the facilitator, because they are SO great at what they do. They also tend to be very “ego driven”. It takes a highly skilled facilitator to balance this with an end result of mutual respect and internalization of the materials given. Once the veterans are or close to being trained, then put together a group of new hires.

Please remember that the veteran sales forces are more influential trainers than any of us.  We train the new hires and they do GREAT for 90 days. They sell vehicles at sticker and follow our client communication plan perfectly. They follow-up, make appointments and prospect daily.  However, whether consciously or unconsciously, our veteran sales staff serves as mentors to new hires, and the processes and procedures the current staff uses will be mimicked by newer hires at some point.

ACTION NEEDED: Unless your newly hired sales associates training needs are urgent, train the veterans first. “Do a little, not a lot” at any given time, and make sure you have developed your management team first. The classes should be one full day at a time, with the same subject covered for two consecutive days.  This allows for half your sales force and management team to be trained on day one, with the other half on day two. Make sure each class has management attending and that ALL managers attend the training during one of the two days. The third day should be a consulting day with the General Manager and/or Dealer observing transactions being done as trained in class. The managers should participate with the facilitator during the training event, so in the future they can support the materials on their own.

Plan a one full week training class for new hires four to six month after you have begun developing the veterans. The result is the veterans see this approach is not a passing fancy and understand that they need to internalize as well as execute consistently or their career paths maybe effected.

 

Do I Need Sales Training?”  Of course you do.  But that’s not the first or most important step to developing the sales staff.  First, you need your organization’s policies and procedures in writing, with managers and veteran sales staff on board.  Then you can incorporate new staff into the team with a greater chance of long-term success, both for the individuals, as well as for the team, and the dealership.

Now, I have a question for all of you.

Do You Really Need ONLY Sales Training?

Sales Training for 2010 & Beyond-”The Key is Psychology”

May 10th, 2010

My Thoughts Exactly May 2010

 

Sales Training for 2010 & Beyond

 

 

“The Key is Psychology”

 Be A Professional for Life  By Mr. Gary Tilkin,

Founder Gary Tilkin Consultants, Inc.

Author, Consultant, Facilitator and Educator

www.garytilkin.com OR www.professionalforlife.com

Email: Gary.Tilkin@garytilkin.com OR Gary.Tilkin@professionalforlife.com 

Skype Name: gary.tilkin  Phone: 1.205.540.7371

 

 

Overview

Before we begin, let me give you some background on my past. I started my retail automotive sales career at age 20 just after I graduated from Concord University located in Athens, WV. My first automotive sales position was for Dominion Dodge in Roanoke, VA. I was REALLY bad and should have been fired for lack of production. The dealers, Andy and David Kaplin, kept me on because (they told me later) they saw true potential in me. Dominion Dodge used a well-known selling system called APB (Automotive Profit Builders) as their foundation development.

I was supposed to get two weeks of formal classroom training and I got two days. I thought all I had to do was to be nice and clients would buy from me. So people liked me very much and other sales consultants got all the sales. I was confused, frustrated, and ready to change careers. I then found a world famous sales trainer called Mr. Tom Hopkins. He had audio cassettes called, “How to Master The Art Of Selling Anything”. They were $195.00 and I borrowed money to purchase them. That is when my love of sales and management training began. (NOTE: Tom’s book and tapes are still available and excellent.)

Tom Hopkins taught me that you need to have structure in your approach, yet still stay flexible. He also, without saying it, convinced me that selling professionally means you have to become really good at reading people both verbally and non-verbally. Over the years I have evolved this concept to focusing on understanding the “psychology of selling and managing”. Cause and effect is the key. When you strategically use a sales technique you also need to notice whether it’s working consistently. If not, you need to make (usually minor) adjustments to match your personality as well as the client.  Once I applied what I learned and did my best to refine it, I got really good, really fast. I met Tom Hopkins live in Birmingham, Alabama, years later and he was as warm to me as anyone I have ever met. This guy is the real deal.

Later in life I met another mentor, Mr. Richard Franey who was somewhat of a master prospector. He was a high-level executive with the Key Royal Automotive Group. Key Royal was the first Mega Dealership Group as we know it today. Richard taught me that; “it was my responsibility to keep in touch with prospects rather than expecting prospects to keep in touch with me”. This is why I rarely give out business cards, and make a habit of getting future prospects’ information at the time I meet them. Richard was then and now a personal friend as well as a true automotive founding father.

Finally, I met and studied the great Mr. Tony Robbins. The day I saw Tony, he had thousands of learners in an arena in St. Louis, MO. Before he began, I found out from a mutual associate that Tony was ill and his back was completely out.  The man was simply incredible and no one would have ever noticed he was sick. If any of you reading this document want to model a GREAT presenter, that presenters name is Tony Robbins. The next day, an associate of mine took me to breakfast with him and Tony Robbins. That day I learned a valuable lesson. What you see on stage and who a person really is inside often times are two different people, and that’s OK. Let’s just say I use Tony’s techniques to this day, but I would never want to meet him face-to-face again. Never the less, he is an important part of my life and career development, so “thank you” Tom, Richard and Tony for all you have done for me both personally and professionally. I dedicate my Professional For Life™ Series to you all.

 

The Stress/Enthusiasm See Saw

We as sales consultants need to make a strategic decision whether to apply stress OR enthusiasm to our clients. There is a relationship between stress and enthusiasm that needs to be outlined. When a client first meets us, they are low on the enthusiasm scale and high on the stress scale. The goal is to get your client to a 10 on the enthusiasm scale and when you do, ask them a closing or trial closing question. The way to drive enthusiasm is by either: 1) increasing enthusiasm by creating rapport, being client-centered in our presentation/demonstration and being the best listener we can be, or 2) Reducing stress especially when developing our business relationship and right before asking a client to buy with a trial close or closing question.

Creating Enthusiam:

Let’s take the easiest way possible, through our presentation/demonstration. It is time to realize that generic or lock-step presentation/demonstrations are simply an average approach to creating enthusiasm. The reason is that the client has specific needs that have to be addressed and we are approaching everyone like they have the same wants, needs and motives. This practice of a generic presentation was created with the sales manager in mind, not the client. If a sales manager saw the exact approach, sequence and steps done, they assumed the sales consultant was doing their job correctly. Nothing could be further from the truth.  Remember the old adage; “It is not what we say or do, it is how we say or do it”. Just think if you were a consumer and a truly professional sales consultant spent some quality time asking you your wants, needs and motives (Professional Counseling). Then began his/her “Professional Presentation” with the words; “As we discussed earlier”.  Don’t take these powerful words lightly. They create a psychological connection deeper than one might think.

If your client sees that what you are going to present or demonstrate was directly related to what they said they wanted (learned during “Professional Counseling”), the client notices. They feel like you were listening and are truly concerned in exceeding their expectations. This also creates an emotion connection to the specific vehicle or product you are showing them. Again, do not under-estimate the power of reminding a client of what they said they wanted in the product. The more you tie the vehicle or product to their needs, the more the client likes you, your vehicle, and your organization. Too simple for you?  Sorry, selling is a simple business made complicated by folks that want you to believe that their approach is “State Of The Art”. Remember, nothing is NEW since the wheel.

So the bottom line: show the client what they want to see, and you create enthusiasm.

Stress:

It is important to remember that establishing stress is a critical ingredient to selling anything. The art form is picking the right time to provide that stress. Above, I discussed getting a client’s enthusiasm level to a 10 and an approach (not the only approach) to achieving that objective. Since the rule is 10 on the enthusiasm scale means we should close or trial close, to do so creates the needed stress to gain a client commitment. If the client says “no” to our closing question, which they will, we simply have to realize they emotionally and psychologically are no longer at a 10 enthusiastically. Let’s say they went to a 7. Past sales and management training classes suggest to ignore the objection or ask “why?”. Both of these approaches create additional unneeded stress. Ask yourself whether adding stress at this critical point is the right strategy.  Answer, absolutely “NO”. So stop teaching this and doing this RIGHT NOW. Really, it simply does not make logical or business sense.

Instead what the client needs after an objection is for us to start by acknowledging the objection. This means to let the client know that you heard their issue loud and clear. You also want them to know you respect their opinion and will never ask them to do what they are uncomfortable doing. Every study ever done in our industry on this subject and others relating to sales, tells us that the client wants to know we heard them. If you were to professionally acknowledge the objection, would that increase or decrease stress? Answer, decrease stress which by the way, increases enthusiasm, if you buy in to the Stress/Enthusiasm See Saw.

NOW, it is time to ask the client’s reasons for the objections and you will notice immediately that they will not only answer you, they will give you far more detailed information. When you know why a client is objecting, you can develop a custom approach to make them feel better and convince them to re-evaluate their decision. So, first, “I understand your objection (I don’t agree with it, just understand it)”. Second, “Could you help me understand why you feel so strongly about the objection”. Third, “Based on what you are telling me, here is a different way of thinking about this transaction”. Too simple?  Sorry, again, I am a simple guy.

 

The Final Analysis

If we learn what is important to our clients and let them know our approach to professionally presenting/demonstrating our product is based on what THEY said was important, acknowledge the client’s objection and reasoning followed by our presentation directly related to their issue(s), then we sell more. I believe honesty is the best policy. I recently had an opportunity to do a presentation for a client of mine. I did not follow my own rules. It was an incredible disaster. It reminded me again to always follow my gut and never think I am SO GOOD as to be able to short cut what is right. Now that is the absolute fact, Jack.  Until we visit again, remember to always be a Professional for Life™.

 

Anatomy of Sales Prospecting By Gary Tilkin

April 5th, 2010

My Thoughts Exactly

 

 

April 2010

 

Anatomy of Sales Prospecting

Getting Your Mind Right

By Mr. Gary Tilkin,

Founder Gary Tilkin Consultants, Inc.

Author, Consultant, Facilitator and Educator

www.garytilkin.com OR www.professionalforlife.com

 

 

 

Prelude:

This article is clearly about the Art of Sales Prospecting. However, I wanted to use a term learned from the GREAT Dwight Mack (Outstanding Facilitator from My Past). Dwight occasionally would need to express his personal opinion to a group of learners by saying, “It is time for me to get on my soap box”.  In honor of Mr. Mack, it is time for me to get on MY soap box.

My Soap Box:

The sales techniques of closing, prospecting, presenting and demonstrating among a few, are all a means to an end, not the end. We do what we do to take care of ourselves and our family.  Most of us, if we are lucky, truly enjoy what we do. The bottom line is we do it to live this wonderful life we have had, are having and will have in the future. My first sales manager, Bubba told me that my life was my work. He forced me to carry business cards where ever I went so if he met me, he could ask for one. If I did not have a card, he would fine me $100.00. Now that’s motivation!!!!

All I ask is that we all consider that working hard and playing hard are all about enjoying life with those we care about. Let’s all promise to stay grounded on what is really important. Finally, the reason for me writing this “Prelude” section was more for me personally than for anyone who reads the article. I have a second chance to be the husband, father, and friend to those I care about.  The economy has given me some time and my good savings habits over many years have given me the resources. I now know a little more about why life is worth living. It just took me to get to age 52 in order to learn it.

Introduction to Anatomy of Prospecting:

Prospecting is the art of developing a future clientele that could do business with you sometime in the future. The key words are; “sometime in the future”. This objective allows for past, current, and future clients to develop an emotional and psychological connect with you over time. As the connection develops naturally, you create both “Name Recognition” and “Client Advocacy”. How much time is needed? That’s the million-dollar question, and I simply can’t answer it. What I can answer is that this mindset will work over time.

Can’t Force The Market—Rule #1:

The most important rule to start with is being crystal clear on our clients’ motivations, before we begin the process of developing “Name Recognition”. Specifically, we as entrepreneurs and sales/management professionals CAN NOT force the market. We CAN NOT get people to buy from us when they have no need for our product and service. We CAN NOT sell ice cubes to an Eskimo, unless the Eskimo needs ice. We need to simply and continuously find potential clients who may have a need for what we have, and put them in our database for consistent professional future follow-up.

When powerful manufacturers put unbelievable incentives out for all their clients, they sell a lot of product. What happens for the next two months after the incentives are gone? Simple answer, the legendary well goes dry. All that happened was we pulled some folks in to the market that would have purchased sometime in the near future. We “Borrowed from Peter to Pay Paul”.  It is not a bad thing, just understand we did not “Force the Market”; we borrowed from it, and there is a consequence for borrowing. We have all paid those painful consequences over time.

Have a Simple Three Step Strategy—Rule #2:

A kinder, gentler way to discuss strategy is calling it the focus to achieve the “End Game”. End game being sales, profits, success, and/or anything you want it to be as long as you have thought it out. Remember; watch out what you ask for, because you might get it.

The three steps I spoke about are as follows:

We must ALWAYS let our past, current, and future clients know:

1.       Who we are.

2.       What we do.

3.       Where to find us when THEY need us.

The second step to the Anatomy of Prospecting is always ask you; “Are all my efforts focused on those three simple steps? If yes, continue; if no, change your approach”.

Perfect Your Data Base To Utilize the Three Steps—Rule #3:

I have written so many articles on using computer programs to organize your database efficiently. Right now, I really don’t care how you have that information organized.  I do care that you have the names, addresses, telephone numbers, important dates, and e-mail addresses of everyone you meet, whether you sell to them or not. Everything about prospecting depends on this simple discipline. Can you all commit to this 100%? Nothing works in prospecting until we have the contacts needed.

If you want a computer program and you will really use it, a few examples are: Outlook™, Act™ and Encore for Apple. I use Outlook™ 2007 and love it. When I want to learn something new, I go to YouTube™ and search in the word Outlook™: “BINGO!” instant learning opportunity.

What is a “Pure Data Base”—Rule #4:

This is rule number four. NO names go in our database unless we:

1.       Met the person Face-to-Face, OR;

2.       Communicated through U.S. Mail, OR;

3.       Communicated through E-mail, OR;

4.       Has the person referred to us.

These types of situations allow our client prospects to “Know Who We Are” before we gradually build name recognition.  We NEVER use lists (Example: Organization List) to increase the number of people in our database. If any name on that list falls outside the four criteria I listed above, remove them.  If you don’t know them, they don’t know you.

Always Honor a “Remove Me” Request—Rule Five:

I send out over eleven thousand (11,000) “My Thoughts Exactly” e-mails every month. Regardless of how pure my database has become, I always get one or two folks that want me to STOP sending my monthly note. I immediately remove them from my distribution list but, not before I send them a personalized note. See, in my Outlook™ database, I have a section where I put where and when I met someone.  When I send the personalized note back, I reference that data and thank them for allowing me to have been part of their development in the past. The key to the note is that I let them know I did not send any information to them without meeting them first. 50% of these folks send me back a note saying they want to stay on my list. The fact that they responded, leverages on all three of my “Simple Three Step Strategies” listed above.

Monthly Reminders—Rule Six:

Now let’s leverage on the database we have developed and touch base with our entire database. I personally do it by sending this monthly “My Thoughts Exactly” document to my 11,000+ distribution list. You can use U.S. Mail, Flyers, Face-to-Face Visits, and/or E-mail. The objective is “I don’t care if the recipient reads my note or not, the secret is the Subject Line”. (Example: My Thoughts Exactly—From Gary Tilkin—Anatomy of Prospecting).  This again focuses on the three simple steps continuously referenced in this article.

Have a Blog/Website—Rule Seven:

I have both a Blog and a Website. My rule number Seven is to DRIVE everyone to these two locations. My method is to have a link in my e-mail to both my website and blog.  The article sent out monthly, is in the e-mail context, but it is clear that by going to my website/blog there will be more resources that MIGHT be of value including the sent article.

Anyone that knows anything about electronic communications knows the key is to drive people to your website. Remember, in an earlier article I told you about www.vox.com, where you could have your own personalized blog that looks just like a website for FREE. What are you waiting for, Arbor Day?

E-mail Turn-Around Time:

If you know me and have ever done business with me, you know I respond to voice mail and e-mail almost instantly. Not an automatic reply, not a canned request for more information, but a personalized communication. That is why I have the most powerful Blackberry™ device I can find. The only time there is a delay is when I am working with a client. This same Blackberry™ device can synchronize with my computer so all my contacts, calendar items, as well as “things to do” items are on both devices.

Two-A-Day The Professional For Life Way—Rule #8:

The number one question asked of me during my travels is, “Gary, where do I find my new prospects for my database?” The answer is really simple if you remember that our definition of a prospect is someone we can sell in the future. Today, our intent is simply and only to keep in touch to eventually create name recognition.  So the sources are right in front of you. Someone you meet at a coffee house, restaurant, playing golf, or a business owner who provides service you utilize for your family.

Don’t be picky; you never know which prospect will pay off in the future. For now just discipline yourself to collect two long-term prospects a day. Seems simple, so try it! At first you will strain and complain. Then you will get creative and 10-a-day will be possible. The key to your future business success is this collection discipline, so master it.

Conclusion:

Your future is based not on ONLY having the best MOUSE TRAP, also on how many people know you have it.

If you focus on only today, your future is a mystery. 

Expand your horizons by equally focusing on your future.

 

 

This article was written by Mr. Gary Tilkin. Gary is the Founder of the “Professional For Life” Sales and Management Series. For more information please contact Gary at:

E-Mail: Gary.Tilkin@garytilkin.com or Gary.Tilkin@professionalforlife.com

Website: www.garytilkin.com or www.professionalforlife.com

 

Business Life Balance–Part Two of a Three Part Series

January 27th, 2010

Gary Tilkin Consultants, Inc.

Are You Balanced In Your Work,

Finances and Personal Life!

By Gary Tilkin, CEO, Author and Founder

Gary Tilkin Consultants, Inc.

Professional For Life Sales and Management Development Series

Part Two: Balancing Our Business Life

Overview:

It must be again clearly stated that I do not confess to being in complete and total balance in any part of my life. Instead, my hopes are that the experiences I have had will provide some starting point for those frustrated at the current business climate. Am I knocking the cover off the ball from a business standpoint?  NO, not at all. Does my company stay busy during this economic down turn? Absolutely YES.  Do we do this while balancing the “Personal” and “Financial” aspects of life? YES WE DO! The question is HOW? This article focuses on our “Business Life Balance”.

Starting Point for All Businesses:

The starting point for work balance is to be massively organized.  That means thinking through what you do daily, weekly, monthly and yearly. Finding ways to maximize your time efficiency while still providing your clients with value that exceeds their expectations. It does not make a difference if you own your own company or are employed by a Fortune 100 organization, we all have to focus on business efficiency.  A long term client of mine, Toyota Motor Sales U.S.A., Inc., has a cultural focus called, “Lean Thinking” which is the best example of this approach.

The below list of questions will start you on your way to business balance. My personal motivation was my wife, Tami. I was traveling all week/every week and only having a day and a half at home. During that down time, I would process the receipts, bills, billings and personal/business budget. Tami made a simple rule: “Do your work on the road and come home focused on family.” It took a while to master this concept, but with the help of my laptop, computer programs and a little focus, I succeeded most of the time. The below questions will help you do the same. Read them very carefully.

Critical Questions to Ask Yourself About Your Business:

Topic of Purpose of Your Business

1.       Does your organization provide a product/service needed by your clients in today’s economic and business climate?

2.       Are you competitively priced relative to your competition?

3.       Do you provide something within your product/services that allows you to standout in the crowd of your competitors?

We must assume the answers to all the above questions are a resounding YES. If NOT, stop and adjust your business strategy immediately to conform to these questions before continuing.

Marketing Efforts:

1.       Do you have a web presence in the form of a business blog/website?

2.       Do you have an e-mail address that shows your full name and domain name that represents your company (Gary.Tilkin@ProfessionalForLife.com)?

3.       Do you own a phone/handheld that can send and receive e-mails quickly, as well as easily?

4.        Do you make a habit to gain information from everyone you meet so you can communicate with them via: Phone, U.S. Mail, and Electric Mail?

5.       Do you have a working knowledge of how to use the following Microsoft programs: a) Excel; b) Word™; c) PowerPoint™; d) Outlook™ and d) Publisher™?

6.       Do you have an On-Line Calendar for your clients to view for appointments (Example: Google™ Calendar)?

We must assume the answers to all the above questions are a resounding YES. If NOT, stop and adjust your business strategy immediately to conform to these questions before continuing.

Basic Business Topics:

1.       Do you use accounting software to track: a) Sales; b) Profits; c) Expenses; and d) Tax Related Issues?

2.       Do you have a relationship with a local: 1) Print Shop; 2) Business Organizations; 3) Attorney; 3) Accountant; and 4) Insurance Professional; and 5) Investment Expert?

3.       Do you know how to set-up, through your Personal Information Program (PIM=Outlook™), an electronic distribution list?

4.       Do you own a powerful laptop that can double as your desktop computer if needed?

5.       Do you own a Color Laser Printer that automatically prints on both sides of a piece of paper?

6.       Is your office or home office wired or wirelessly linked to your computer as well as all your printers?

7.       Do you have a comfortable and quiet place to think when you need that time?

We must assume the answers to all the above questions are a resounding YES. If NOT, stop and adjust your business strategy immediately to conform to these questions before continuing.

 

Let Talk About Balance In Business:

Topic #1: I am INSANE!!!!

If you can’t make fun of yourself, who can you make fun of in this world? When I was overly busy all we could think of was how I could get even busier.  That can put a real strain on one’s personal life.  However, it allowed me to learn a bit about myself. When we are busy, which in our case means making a better than average living, we become very compulsive.  We make excuses for why we are working so long and hard, and that gives us permission, psychologically, to continue down that same insane path. We simply justify unhealthy behavior.

On the other side of that coin, when we are busy half the time, we don’t worry about business as intensely.  We tend to justify that when we were working so hard, we earned the right to do NOTHING.  I personally am very good at filling my day focused on doing NOTHING, an expert if you will.

The solution is simply to realize that if you have the same tendencies, you too are INSANE. Once you accept that fact, leverage it in your favor.  When you are busy, schedule time to do NOTHING and make it as important as doing business. When you are not busy, ask yourself to get busy within your personal schedule of nothingness.  That, my friends, is an insane way of getting balanced! I did not say it was logical, it seems nothing really is when you think about it.

Topic 2: Efficiency Does Not Equal Rudeness

Early on in my personal career, I did a really rude and unprofessional thing. While at a client’s location, I made business phone calls.  Now, I justified it by convincing myself that I did it on my break time and I was being efficient. However, I used the dealership’s long distance lines since cell phones at the time were not economical.  My average length of each call was under 30 seconds but I made 60 calls in three days.  My client called me when he got his phone bill and that conversation has lasted me to this very day.

What I was being was completely unfair, rude, and unprofessional to my client (or let me say ex-client). Today I am having a challenge with my Blackberry. It seems to be hooking me on looking at it every time it beeps or vibrates to indicate that I have an electronic message. If I do have an electronic message, I compulsively (There Is That Awful Word Again, Compulsive) must look at it immediately.  I know it is wrong, but you should hear the logical justifications I have for doing this.

The solution is compartmentalizing the “Here & Now” with the “Long Distance Relationship”. Consider being in a department store talking to a sales clerk when the phone rings, and you become second most important.  When I get that BlackBerry message, I simply remember that feeling and thought.  My “Self Coaching” muscle tells me sternly, “Gary, if you look at the that phone you will lose your client.” See how I leverage on past mistakes? Mr. John Rosemond, a syndicated writer and author of child raising techniques calls this a “Memory Trace”.

Topic Three: Develop Name Recognition Consistently

The key word here for life balance is consistency. Every month, at exactly the same time, do activities that create name recognition for yourself and your organization. This document is my example to all that read it of this discipline. If you have a deadline, you become much more efficient and therefore have more time for other things like doing NOTHING if you wish.

Please review one of my previous blogs articles on the topic of “My Thoughts Exactly” monthly distribution list concept for more details. For now, just know we schedule a monthly contact with our entire data base focused on communication, not asking for a sale. Net result: Name Recognition. 

Topic Four: Make if FUN!!!!

I once heard a story about a weary traveler returning home after a long trip.  He was tired, lonely, and ready to relax. He was met with hundreds of phone messages that had to be addressed. Instead of giving up, he simply took his phone, went into his hot tub and made the calls from there.  Each call started with him asking his caller to guess where he was. He simply made it fun.

We all have to decompress and all will find a way to do so that suits our personality.  Conan O’Brian on his last night of the NBC “Tonight Show” said: “Life does not always end up the way you plan, just have a great time while living it.”

Final Thought:

My hope is that you will read this article and start really enjoying all aspects of your life. It will take time but the rewards far exceed your efforts.  When I write on these topics it reminds me to stay true to my “Self Imposed” rules. When you comment on my articles, it supports my passion to stay the course. See, we need each other to live our personal dreams. Remember, always to be a “Professional for Life”.

Mr. Gary Tilkin, CEO and Founder

 

Gary Tilkin Consultants, Inc.

Address:

77 Bayshore Drive

Miramar Beach, Florida  32550

Contact Information:

205.540.7371                              

Gary.Tilkin@GaryTilkin.com         E-Mail

www.GaryTilkin.com                   Web-Site

 

January 4th, 2010

 

 

 

 

 

 

 

Are You Balanced In Your Work,

Finances and Personal Life?

By Gary Tilkin, CEO and Founder of Gary Tilkin Consultants, Inc.

This is a departure from my normal emphasis for “Sales, Management, Strategic Planning or Facilitation Skills” topics.  I hope you like it and it in some way supports as well as improves your life style, professionally, financially and personally.  This is a three part series with the topics of: Finances, Work and Personal Life. The month of February and March 2010 will have the rest of the trilogy.

Please realize, if you asked us the question if our family and I were balanced, the answer would be “NO”. Consider this article and our thoughts as some best practices to consider gain from folks far smarter than us.

Balancing Our Financial Life

Moto/Lesson #1:

“Too Much Month at the End of the Money”

Before we begin, I want anyone and everyone who takes the time to read this article to know that my family and I are very private people, especially about our financial dealings.  Our willingness to write this article is based on our closest friends asking us to share our financial life experiences for the last 32 years.  We do this reluctantly with the request that everyone understand it is not our intent to impress; it is my intent to assist with improvement for all whom choose to read this article. Remember, “Rome was not built in a day; however it did have a plan for successfully completion”.

Moto/Lesson #2:

“Safe for a Rainy Day”

The year of 2009 was the rainiest year I have ever seen both personally, economically and professionally.  365 days of rain is a monsoon of sorts.  Our only fall back and saving grace, was the memory of my Mom’s discipline never to buy anything if she could not pay for with unencumbered cash.  The only exception was a home mortgage or in today’s day a vehicle.  To emphasize her personal commitment to herself and family; we did not have a dining room set until I was 14 years old, all we had was an empty room.  She saved for fourteen years and eventually purchased that dining room set that was excellent quality and paid true cash for it.  My Mom always saved for that rainy day and when she had enough left over, she would apply it to a material thing she wanted, like a Dining Room Set. It must be noted, she never bought a bad quality item, and she bought things to have it for a life time. If we could not afford it, she simply would not purchase it. Simply rule that I am quite sure was hard to follow.

Moto/Lesson #3:

“Follow the Rules You Set for Yourself”

My wife and I lived in Salem, Virginia when we first got married over thirty years ago; we rented a two bed-room apartment. Our furniture consisted of: a Lazy Boy chair purchased while in college; king sized bed purchased used for $200.00; kitchen set purchased used for $50.00; TV and a drum set.  We went out to eat once a week for Sunday breakfast to the Brown Derby restaurant.  The meal was two cups of coffee and we shared a biscuits and gravy plate. We lived like that for 16 months, until we saved enough to pay cash for an L-shaped sectional sofa.  We researched the brand, store, quality and best price for months before purchasing. This was a net result of my mother’s influence and vision. To this day, I really enjoy the research prior to buying an any item as much as the purchase itself.  God bless the Google™ search, E-bay, CigarBid.com and Craigslist.

Moto/Lesson #4:

“Live Like You Make Double What You Earn”

If you don’t know what you have, you don’t know what you can spend. Spending more then you have is not living like you make double, it is complete insanity. Let me make an important point, if you can’t feed your family or provide them with shelter as well as medical attention when needed; that is a completely different situation.  My reference is to those in our world that have to have 20 pairs of shoes; 5 purses; the newest trends in clothes; designer brands and don’t have the resources to afford most or any of them.  A recent caller to the Dave Ramsey™ national radio show, Dave is the “Personal Finance Guru” for our times, asked Dave if he could afford a new $75,000.00 Mercedes Benz he wanted to buy. Dave Ramsey asked the some simple questions of the caller, “Are you a millionaire?; Do you have a million dollar of unencumbered cash available?; Are you completely out of debt?” The callers answer was no to all questions.  Dave’s advise; “Buy a used vehicle for under $25,000.00”. The callers response was: “But Dave, it is a hell of a deal!”.  That caller’s response says it all. The caller was more in to justifying the purchase of a luxury item, rather then what makes logical business sense.

 The solution is simply to keep track of all expenses and income carefully and completely. Our family approach was based on a college accounting professor, Dr. Harry Finklemen of Concord College that taught us to balance our budget every month. The method has evolved over the years to be much more refined and efficient; however here was the transition in stages over that 32 year span of time. Before we begin, know that I love to do this stuff and it took years to get it where it is today. Don’t expect to be this refined or efficient overnight. Also, I began doing this in 1978 before graduating from Concord College, in Athens, West Virginia.

Stage One–Paper Ledger: During a trip to the local office supply store, after graduating from college, I saw ledger paper. On a whim, I purchase a package of this paper.  On one side we put the potential income for that given month, always estimated low. The other side was fixed and variable expenses, estimated high.  The game was to discipline ourselves to have “Money Left Over for Reserving at the End of the Month”.  The alternative was to have “Month at the End of the Money”.  This method was time consuming and frustrating at times. The alternative was not doing anything, which was not an option. The real long-term benefit was the understanding that, before anyone can utilize a “Personal Financial” or any computer program, they really needed to be able to do task by hand.  This little exercise was critically important for every aspect of my family’s lives, even though we did not realize it at the time.

Stage Two–Electronic Spread Sheet: The first improvement to the antiquated method came with personal computers and electronic spread sheet programs. Now, adjustments could be made on the fly and erasers could be eliminated. The time savings was substantial.  This method lasted for years and created the emergence of a concept called “Reserve Fund”. This is a fund of money that you save today, to spend tomorrow.  A short-term fund category example is a “Christmas Fund”. Our family saves from January 1st of that year to December 1st to pre-pay for all Christmas presents. The result, no debt after Christmas, NONE. This supports the concept of always being able to pay your credit card bill every month, no exception. Our family has never had to ever pay an interest charge on a credit card due to the concept of reserve funds.

The long term example was the “Kids College Fund”. When my children Alex and Alyssa were born, a reserve college fund was created for their college educations. At first, each child was given $100.00 per month. As time went on, it became $200.00 monthly.  My son just graduated Auburn University with an Under Graduate degree in December 2009. His college reserve fund ran out of money the day he graduated. My daughter on the other hand, is going to the University of Alabama. She will run out of money in her third year due to her complete lack of budgeting ability and warped sense of entitlement.  Most of those reading this if we went to college worked from day one just to survive which was a great life lesson.

The last statement was to let everyone know; even when you plan methodically, you don’t know what the future holds.  Tami and my ability to “Lead by Example” does not always work. To add to this, it is not my daughter that is the issue or at fault, it is my wife and my inability to allow our children to have the same life lesson’s we grew up learning. My daughter is simply doing what we all would have done if given the chance. Sound familiar, parents.

Stage Three–Computerized Money Programs:  Now, it was time to save even more time and incrementally improve our system. A computer “Personal Finance” program was developed called “Managing Your Money”.  It was simple to use and easy to set-up.  The home page had a visual desk that had drawers as icons.  Each draw had a category name like Checking Account, Credit Cards, and Loans.  Touch the draw with your mouse pointer, it opened and the topic would be available.  This was the first program to generate reports like “Monthly Budget” allowing you to see if you were above, below or even on each of your budget categories. Another words, are we on or off budget? Side story, I was on a jet coming back from Los Angeles on Friday night. Next to me was the famous entertainer, Kenny Rogers. Kenny saw me working really hard on my “Personal Finance” program he asked me to teach him how to use one. It seems that his business manager had just stolen millions of dollars from him and he decided to control his own finances, smart decision.

Tami and I met a married couple early on in our marriage. They worked for a company called, Pat Ryan and Associates. They had a financial plan and concept; “You can have nice clothes or a nice car, but not both”. This meant; pick and choose where you spend your money carefully, because “you can’t have everything you want”.  Therefore, when you went over on your “Grocery Fund” for the month, your “Dining-Out Fund” had to be reduced to keep your monthly budget balanced.  Every week my wife and I would balance our monthly budget and make needed adjustment. Again, the goal was to “Make more then we Spent” supported by always staying within the budget we had set. This was not a perfect system due to life’s little challenges; however, it was worlds better than having no system at all. As a side note and major lesson, one day I was visiting my father in Rivervale, New Jersey. He had divorced my Mom when I was one.  He made a great living and never saved a dime. His kids had everything they ever wanted; alternatively my full sister Shelly and I had little or no luxury items.

One isolated and memorable day, I made mention to my Dad that I hope to buy a “Game Boy™” one day. My dad looked at me as if I were a complete idiot and said abruptly; “Just go out and buy it, stop being so cheap”. As my personal and business life continued, my Dad oddly asked to speak to me years and years later. He met me in New York City where I was doing a sales and management seminar.  He asked me if he could borrow some money to pay for my half sister Ronnie’s wedding.  I gave it to him and he was in disbelief that I could write a check of this size without gaining a loan. For the first time in my life, my father paid me a complement. He said: “Gary, I made one major mistake in my life, I never saved”.  The lesson is when your friend and family make fun of your saving and budgeting habits, remember that years from now, they will respect you for that discipline and hard decisions you made.

Stage Four–Microsoft™ Money:  This was the very first “Personal Finance” program with some real power and guts. My favorite parts were: 1) Budgeting for a year at a time; 2) Having a Net-Worth Report; 3) Tracking Investments manually. Every day you could know if your net worth was higher or lower.   The importance of this came from Mr. Tom Hopkins, author of “How to Master the Art of Selling”. Tom was and is one of the most successfully sales training consultants of all time.  He made a simple statement that we should all focus on; “Increase Net Worth and Decrease Debt”. Now with Microsoft™ Money, I could do this concept and know where I stood on a daily basis.  It became a game of sorts. During this time, a reality check came to me. If you paid a little extra every money on your home mortgage every month, it would pay high dividends in years to come. Initially I paid an extra $200.00 per month and it was honestly not easy. Over time, as my career and income improved, I invested as much as double payments every month.  It became a challenge and game for me to see just how much extra we could pay on my budget every month. The net result was our family now have two homes: One in Birmingham, Alabama and another in Miramar Beach, Florida. Both homes have no mortgage.  Even though 2009 was the worst year of my financial life, we purchased a new Florida home that was quite frankly a steal and paid cash for it. The realization was that when times are really bad economically, those that have true cash can make some very wise investments for the future.  I did not know this concept when I was paying double mortgage payments, however, glad I did make them.

Stage Five–Quicken™ 2010: Last year, Microsoft™ made a decision to eliminate the Microsoft™ Money program. So after well over a decade of successfully use, we had to learn another “Personal Finance Program”. Anyone out there that has had to learn a new computer program recently will agree:  it is all consuming; frustrating; and takes patients as well as commitment.

Well, every year my family and I have disciplined ourselves that on January 1st, we would establish a new yearly budget and set-up the computerized budget program. This year it took three days instead of one, because we had to learn Quicken™ 2010. The net result was impressive and simply stated unbelievable. Where in past years, I would have to log every single credit card receipt, ATM withdrawal, and check written for business and personal; now all I do is hit refresh and the computer goes on-line and down loads all the information. Whereas before every morning of my life, I would check every single credit card and bank account I had for fraud and my families usage; now I press a button and save an hour of my time daily. Now with a press of a button, if I am over or under in a budget category, it automatically pushes it forward to the next month, so I don’t have to do it manually ever again.  Finally, the reports are plentiful for whatever I want to and more then I need to know. Personal  and Business financial statements are no longer an issue; bill reminders are synced with my Outlook™ as well as a Quicken™ calendar; my business expenses are separated from personal as well as tagged to the correct tax category and the program lets you know the instant you go over your monthly budget.  I simple don’t get any happier than this.

Moto/Lesson #5:

“Neither a Borrower or a Lender be”

In an earlier story, I told you about my father asking me for money to pay for my sister’s wedding, I lent him the money.  He never paid me back prior to his death. When he did pass away, that same sister was the executor of his estate. I explained the situation to her and I was paid back first. A nephew was about to lose his vehicle to repossession, he asked me for the payment. I did not give it to him; however, I did make the payment directly to the bank making sure it got paid. The car was repossessed two months later and I was never paid back. A very profitable and successfully business owner borrowed a huge sum of money from me with the personal promise to pay it back in six month. It took over a year to get the first payment and six more months to get the full loan paid back. There were several other situations all that got paid back eventually.

I now have learned that even though I did get paid back for most of the personal loans I made, the personal as well as business relationships with those folks were negatively affected and I put myself under extreme stress. The answer now, especially in these economic times, to; friends, relatives and family, is absolutely NO to a loan of any kind. In truly unique and unfair situation I will consider a gift not to be paid back, however that would be extremely rare.

Why would I have worked so hard to financially protect my family all my adult life, to risk giving it to someone that lived their lives with no financial discipline? The word for that is “enabler”.  All that being said, if anyone I know is hungry, needs shelter, or just a friend to talk with; my family will always be there for them.

Moto/Lesson #6:

“Do What You Love and Love What You Do”

Early in my career, when Tami and I had nothing, I worked two jobs. The relief manager for Shoney’s™ Restaurant and as an Automotive Sales Consultant. My wife Tami worked for a welding supply company. We paid our bills and saved money every month but had nothing. Funny thing, we were pretty happy back then. My lifelong dream was to become a professional consultant, sales and management facilitator, writer and entrepreneur. We start our business over 22 years ago and never looked back.  I absolutely love what I do and hopefully my client’s expectations are mostly exceeded.  Our family lives in Florida now due to no state income tax and the fact that I own a Florida Sub-S Corporation.  What I hate is traveling, to and from, my client’s locations which are usually out of state. However, once I get in front of those clients, I am the happiest camper in the world. The good really out weights the bad.

The lesson here is that when you do what you love, you will always find a way to make a better than average living. Take the good with the bad and remember the small successes that life provides you when you get down.  If and when you get so upset or depressed at life; call a true friend and get another perspective. If you have no close personal friends available at the time, call me. 

 

Final Thought:

Remember, “Money is not everything, but it is a lot nicer to have it. Just do what you love to gain it.” All my best for this upcoming year. Write you plan, work your plan, live your plan and enjoy your life.

Prospecting Through Personal Brand Development

November 23rd, 2009

Gary Tilkin, CEO and Founder of Gary Tilkin Consultants, Inc.

Gary Tilkin, CEO and Founder of Gary Tilkin Consultants, Inc.

I Feel It Coming Back,

 

Do You? If So,

Have You Established Your BRAND STRONG ENOUGH?

The years of 2008 through 2009 were challenging and interesting. It seems that is the sentiment from the majority of industries, companies and entrepreneurs I converse with.  It is my deepest belief that times like these establish personal character in everyone who survives. In addition, we seem to be stronger for going through this storm and realizing now that it was not so bad.  Don’t take me wrong; if I had a choice, I would have skipped this character-building economic event.

It is All About Our Attitude

For months now, my organization has attempted to present some ideas to increase whatever business base you have currently. The objective was to improve your profits and/or assist your organization with weathering the storm.  In this quest, we immediately realized that sharing skill-sets alone would not be enough.  For most of us, it was an attitude issue more than an ability challenge. Formula simply states:  adjust the attitude, which results in improved actions needed to gain market share, sales and much needed profit infusion.

Prepare for Business Before It Gets Here

A very wise professional automotive comptroller, associate and friend, said it best, “We will survive these economic challenges. The real key is what we are doing to handle the business when it does come back. Are we developing our current associates, recruiting new talent, focusing on our values, and looking at the world realistically?”  Interesting thought; don’t you think?

Time for Headlight Level Strategy

Enough “20,000 feet” stuff folks, it’s time to focus on the HERE and NOW.  My article last month, listed right below this one on this blog, focused on immediate steps we all have to take to grow our business. How many of you did even one of the recommendations? Be Honest Now. Well remember, “Actions create results.  Inactivity creates NOTHING. 

 

If you watch TV, which most of us do, you have seen a commercial on a computer program to create your own website. I believe the company name is Intuit™.  The expense every month is minimal and the templates they give you are really easy to use.  The net result is a professional website for the average person. Now why is this so important?  The answer is relatively simple.

The Need to Establish Our Own Individual BRAND

We all need to establish our own unique BRAND. The major luxury automotive manufactures like Lexus and Acura establish their brands with every word, font, endorsement and corporate action. The dealerships and organizations around the world establish their brands the same way. However, none of it works without our efforts and ability to establish personal relationships, valued client activities, a professional approach and, yes, STRONG INDIVIDUAL BRAND development.

Dr. of Follow-Up and Prospecting

You might have noticed that I have changed the signature on my e-mails.  A very long time ago, a business partner told me that I was the “Dr. of Follow-Up and Prospecting”.  I never really thought much of it. I seriously don’t consider myself to be that special or great at these activities as that title would indicate. Then I simply started to notice what everyone else was doing and realized I was somewhat special with my approach.  I realized that part of my BRAND statement deserved to be “Dr. of Follow-Up and Prospecting”.  Now you may beg to differ, but the business world seems to be truly lacking in these skills. Hence, my brand supports the fact that the key to business is the ability of an individual to “Keep in Touch” with as many human beings as professionally as possible.

Develop Your Website and Tell Everyone About It

 So now for this month’s prescription from the “Doctor”: Establish your blog (www.vox.com) or website (Intuit™). Write an interesting article or just a funny “Politically Correct” statement. Send it out to your ever-increasing electronic database. Refer them to your website/blog. Don’t stop until you have so much business that you have to say, “HELP!” Remember to control your attitude, actions and establish your BRAND.  All my best, and until next month:  Always Be A “Professional for Life”.

 

Gary Tilkin, Founder and CEO

Gary Tilkin Consultants, Inc.

Author of the “Professional For Life” Sales and Management Development Series

Prospecting That WORKS!!

October 20th, 2009

Gary Tilkin, CEO and Founder of Gary Tilkin Consultants, Inc.

Gary Tilkin, CEO and Founder of Gary Tilkin Consultants, Inc.

Prospecting That WORKS!!

 


“It isn’t rocket science.  If it was, I couldn’t do it!”

By Gary Tilkin, CEO and Founder of Gary Tilkin Consultants, Inc.

The challenge with prospecting is the visions the word brings up in our mind’s eye.  For me, it’s a sales manager named “Bubba” who told me, “If you can’t develop a prospect to sell a car today, then you’re fired!”  My success ratio, 0.00%. Now, that’s incentive for any of us.  But, it’s not necessarily practical or possible, so not exactly a positive motivator.  Finding someone to “buy today” is the old definition of prospecting.  The new definition is; “Developing a relationship with someone who will buy from you at some point in the future”. Now, everyone can be successful prospecting! Success ration, 100%.

Three Concepts Human’s Need to Embrace before They Will Try Anything

1.      
Before we can develop business (Real Results), we have to believe our efforts will create fruit (Profit Results).

2.       Before we can develop business, we need to believe that the efforts we attempt, we can pull off (Be Successful At It).

3.       Before we can develop business, we need to foresee, not just one sale, but rather a brighter future, ensured because of our ongoing customer-base building.  

No one ever said that being an entrepreneur was easy. OH YES, you ARE an entrepreneur.  Take the entrepreneur test: If you or your organization does not sell a product this week, how much money do you make this week.  Answer: $0.00.  YOU ARE DEFINITELY AN ENTREPRENEUR. To all my friends and associates at the Distribution and Manufactures level, you, too, are Entrepreneurs.  What happens when your company’s sales and profits go down? Answer: a) Massive budget cuts putting more on your already overflowing plate of responsibilities; b) Massive layoffs regardless of your tenure; c) Outside contractor companies come in that are cheaper (not better) whether they are located in the United States or out; d) Massive attitude shifts happen because of all the massive change going on.   Regardless of your place in the business, we each have a vested interest in the success of the organization.
 

Examples of Situations Recently Observed

To start this article out, let me give you some examples of some situations I have seen recently that really take away from our results of our prospecting efforts:

Situation #1: I have a friend who developed a new product.  He’s having a hard time selling it even though it is GREAT. He built a better mouse trap, but no one really knows about it.
Situation #2: I have another friend who started a service business.  He had a good first two weeks and then business became sluggish. People just don’t know he is in the business as of yet.
Situation #3: I worked with a great automotive group in the past. They are honest, hard working and professional. Their sales consultants complain constantly that not enough people are coming through the doors. When asked what they are doing to change that, they say it is the dealer’s job to get the people through the door.  Basically, this dealership and their associates have not found a way to just let people know they are still in the business.

I can go on forever. Surprisingly, very few organizations and associates are being proactive in today’s environment. Even fewer are taking any action at all. It seems the mood in marketing is:   “I’ll just wait out the economic slump, and by the miracle of divine intervention, all will be OK.”  Huh? Enough already, let’s start getting our attitudes right and take Massive Action towards success. Stop doing nothing, and do anything but nothing.

Here is what I want each and everyone out there to do RIGHT NOW. No excuses; just do it. I don’t care if you think it will work or not, just do it. If you ask who the hell am I to demand this action from you? I am someone who cares enough to challenge you and your organization.  But, do it for YOU, not for me. Don’t do it simply for your organization or any other reason. Do it for your own well being and mental state.

Five Step Process Towards MASSIVE ACTION in PROSPECTING

Step One: Go to www.vox.com <http://www.vox.com>  and create a blog.  This is free and looks like a website.
Step Two: Develop and write your first Blog posting. Make it positive and or informative but don’t ask for anything.
Step Three: Send out a short e-mail to EVERYONE in your “Pure Data” base with a short overview of the blog written and a link.
Step Four: Commit to put two fresh prospects in your “Pure Data” base every day, Monday through Friday.  The key is “Electronic Mail”.  
Step Five: Repeat steps one through four every month for the rest of your life.
 

When these efforts pay off, all I ask is one thing.  Let me know some of your success stories.  It gives me hope, energy and great joy to know that in some way I was a positive part of your personal and business lives.  Until we talk again, always be a “Professional For Life”.

Gary Tilkin, CEO and Founder of Gary Tilkin Consultants, Inc.
Author of the Professional For Life Sales and Management Series

International Training Center

77 Bayshore Drive
Miramar Beach, Florida 32550

Cell: 205-540-7371 E-mail: Gary.Tilkin@GaryTilkin.com   

Website: www.garytilkin.com <http://www.garytilkin.com>

Classroom Training is NOT ENOUGH!!!!!!

July 11th, 2009

Please take the time to read this entire article.

The idea’s all come together at the conclusion of the last paragraph.

Purpose of Classroom Training: When you have classroom training you are attempting to educate your associates on specific subjects. This could fall under two basic categories: 1) Informational/Cultural and 2) Skill/Skill Set/Behavior based. The training needs to focus on instilling confidence in the curriculum provided. This is done by engaging the class so they come to the conclusion (Learning Objective) themselves, that the material is important and relevant. This concept is called “Guided Discovery”. From a skill/skill set/behavior based class, we have the associates role-play often to create the needed confidence, so the skill/skill set/behavior makes it to the real world. Another words, the client has the skill/skill set/behavior presented to them during a actual business interaction. WHAT A CONCEPT, TRAINING THAT ACTUALLY CHANGES APPROACH!

The Challenge With ONLY Class Room Training: No matter how much role-play; how well written the curriculum; or how masterfully it is facilitated; none of these efforts substantially guarantee’s that the education or skill/skill set/behavior will find its way to the customer. Our challenge is to set up the expectation from the onset (Reverse Engineering) of any training program, on how it will be monitored and endorsed by the coach’s, team leads and or managers. If these leaders are not crystal clear on the curriculum, learning points, procedures, intent and application, the training results will be lackluster at best.

A Lesson from Kirkpatrick: A book was written by an author with the last name of Kirkpatrick, I will summarize my understanding to make a point. It seems that there are four levels of evaluation with any training program: 1) Level One Evaluation—To get the initial reaction from the learner on their take of the training as well as the event; 2) Level Two Evaluation —To have the learner tested before the class and after the class to judge progress from a knowledge standpoint, as it relates to, the curriculum facilitated; 3) Level Three Evaluation—To observe (Usually Managers Doing The Observation) the learner applying the skill/skill set/behavior with the client/customer. This allows the manager to make adjustments for improved application through Face-To-Face/One-On-One Coaching Sessions; 4) Level Four Evaluation—Statistically researching the impact (trends/patterns) the training actually had on the organization/work group. Level Four Evaluations are rarely done and rarely done well due to the focus as well as commitment needed for accuracy.  We need to focus on Level Three Evaluations to get our greatest “Bang for our Training Buck”.

Short Intense Coaching Sessions Are the Solution: Initially, let’s look at my organizations basic definition of management: “A manager’s job is to get their associates to ACT and REACT properly. Therefore the manager must be crystal clear on what PROPER looks, smells and taste like”. Some basic steps to support this topic and my organizations definition of Management. The Steps include:

1.       Start with The End-Game In Mind (Reverse Engineering): We should always be clear that the purpose of training, especially skill/skill set/ behavior developmental classes is to gain improvements in all four of the organization business outcomes. NOT just to train for training sake.

2.       Training: If you have a training class, every manager should attend, participant and be held accountable to internalize the curriculum being presented.  The express purpose, as indicated above, is so they can coach the skill/skill set/behavior with their team members. This allows for all training session to start, with the end-game in mind.  Remember, the end-game is always increasing the four business outcomes.

3.       Management Style Change: When you change your style of how you interact with your associates, you must first let them know what you intend to change and how it benefits all.  This is done during a face-to-face very short one-on-one meeting with each associate. This meeting is called a “Verbal Contract” meeting. You simply discuss the 1) Reason for the change in your style; 2) New approach/skill/skill set/behavior you will be using as a coach; 3) Positive effect it will have on all involved; and 4) Gain verbal agreement from the associate. This technique allows for style changes with reduced resistance and improved acceptance. You can actually see and hear this technique done in video format on my website: www.garytilkin.com under the “Video Tips” tab, in the “Management” section with the video clip called “Verbal Contracts”.

4.       Intense Focus on Using Skill/Skill Set/Behavior in the Real World: Once you have agreed and discussed with your associate that new approaches will indeed be used (Verbal Contract) now comes the management technique to gain real-world usage of the skill/skill set/behavior. This management technique is called “Forced Execution”. Simply stated, it forces the associate to use a specific skill in their next customer interaction, as long as it is appropriate. To do this, we as managers and coaches have to observe the associate using or not using skill/behaviors learned in class room training (Level Three Evaluation).  We then have a very short coaching session choosing one skill/skill set/behavior to work on (Example: The Art of Questioning). Once our short coaching session is completed, we assign this skill/skill set/behavior to be used with the very next customer interaction and observe its usage. Finally, we review the usage and create an assignment for the associate to accomplish before the next coaching session. This simply “Forces the Execution” of what was learned in class. Without this technique of “Forced Execution”, rarely does classroom education ever get used with customers, leading towards future improvement of business outcomes. You can actually see and hear this technique done in video format on my website: www.garytilkin.com under the “Video Tips” tab, in the “Management” section with the video clip called “Forced Execution”.

Final Thought: If you are not going to hold your management team accountable for the effective and professional execution of skill/skill set/behaviors learned in a developmental class, save your money and skip the training event. “Either commit to doing it right or commit to not doing it at ALL”. Remember; always be a “Professional For Life™”.